Meet our leadership team

Newtrade Media is run by a team of experienced media professionals who are all great at what they do. They come to work each day because they’ve got bills to pay, but also because they love making a difference for suppliers and retailers throughout the UK. Meet them below.

Parin Gohil

Parin Gohil
Managing Director

Parin joined Newtrade in 2016 and is responsible for ensuring longterm sustainability and guiding the company through exciting changes. His background is business and finance management in the advertising and media sectors. Before joining Newtrade, he held senior finance positions at WPP and AOL. Most recently he was associate director of a London-based accountancy firm. Family and Arsenal keep him busy when he’s not at work.

Louise Banham
Editor in Chief

Louise looks after print titles RN, Retail Express and Better Wholesaling, as well as content on and She’s been writing about the independent convenience sector for 12 years. Prior to Newtrade, Louise worked at ZenithOptimedia and the Centre for the Study of Financial Innovation (a think tank for the financial services industry). Louise regularly performs as an actress, dancer and singer.


Matthew Oliver
Director of Sales & Marketing

Matthew is in charge of helping suppliers share their messages with the convenience retail market using Newtrade’s print, online and event channels. He has 10 years’ experience of media sales and his mission is to create opportunities for advertisers to reach retailers in effective and interesting ways. Matthew is known as a media geek and has sat on panels at events where marketing professional pay for tickets. He loves a party with a good beat.

Kate Daw
Head of Audience Circulation

Kate’s priority is to ensure that Newtrade is engaging effectively with our audience of independent retailers both through our portfolio of products and our marketing messages.  Kate uses research and analysis to understand what makes retailers tick and how our products are best placed to help them achieve their business goals. Kate has over 15 years’ experience working in publishing and circulation from ABC and Seymour Distribution to Eaglemoss Collections. Kate likes running, mainly after her small children, sometimes for sport.


Samantha Gunston
Head of Events

Samantha joined Newtrade in 2015. She’s responsible for bringing Newtrade’s content to life, concentrating on the strategy, development and delivery of the Local Shop Summit, Independent Achievers Academy and our bespoke events. With 14 years’ experience, she understands the power of events and provides effective ideas and insights that make a difference to independent retailers’ businesses. Outside work you’ll probably find her a gig, or with her head in a good book.