Supporting the retail community

Independent shops are the beating heart of local life: welcoming hubs where you’re greeted by name and smiles come free with your groceries. A friendly “hello” goes a long way at the end of a tiring day.

We’re driven by genuine care for these neighbourhood landmarks and a desire to see them succeed. For more than 130 years we’ve been listening to retailers’ concerns, writing about the things that matter most to them, and giving you, the suppliers, the chance to reach people interested in stocking your products.

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Built on strong foundations

It’s hard to imagine now, but in 1889 there were no newspapers for retailers. George Frederick Goulder changed that. He created the very first trade journal for newsagents—the Newsagents’ and Advertisers’ Record, the forerunner to our flagship title, RN.

He helmed the paper for 53 years, through one and a half world wars, finally stepping down shortly before his death in 1942. He also set up the sector’s first union, giving independent newsagents much-needed representation. Goulder’s energy, dedication and entrepreneurial spirit laid the foundations for Newtrade Media.

What we do best

Continuing the tradition Goulder started, our team of 11 journalists tirelessly research, write and edit the articles and guides retailers and wholesalers turn to keep their edge. The same journalists are trusted by the UK’s top suppliers to deliver brand messages accurately, engagingly and on time.

Although suppliers have been using RN to create awareness since the first issue, standards of advertising have changed dramatically over the years. Looking back through old editions we see an ad barking “Sit down NOW and write us for terms,” and another declaring “If you cannot get it, it’s your own fault”. This subtle-as-a-sledge-hammer approach simply doesn’t work today. Thankfully, we know what does.

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To the next 130 years

The modern world of retail is very different to the one Goulder knew—hunched over his typewriter composing articles by lamplight—but the values he embodied inform all our work. Combined with 21st-century marketing panache, we put them into practice every day.

So now we look to the future. What can you expect from a partnership with Newtrade Media? The opportunity to make a splash with your next campaign, definitely. But also, vitally, to keep local shops and communities flourishing for many years to come.