Neli Dicheva, Newtrade content producer, says: “We offer continued engagement for the brand owner, and active participation in retailers’ business development. We’re able to see measurable results that the engagement has.”
In print, through both paid-for and free titles, editorial content delivers news about supplier and brand activity to retailers, as well as a wealth of shared knowledge from the supply side of the industry. This leads through to betterRetailing.com, which is a treasure trove of content from RN and Retail Express, as well as articles that can only be found on betterRetailing.com.
RN, the only paid-for weekly trade press title exclusively aimed at independent retailers, leads the print side of the business offering many ways of delivering visible engagement. The retailers who invest in the magazine every week are supplied with the news and advice they need to grow their profit – in every issue they get ideas that add real value to their business. It exclusively delivers an audience of engaged and business-savvy retailers to manufacturers.
Jack Courtez, editor (news), says: “RN is the go-to magazine for insight, analysis, news and category advice for the convenience channel, with news and insight that is not available anywhere else. I know my team and I have an important role in supporting suppliers and retailers in our industry.”
Both RN and Retail Express aid supplier engagement by reporting on new products and ideas, which regularly brings requests from retailers to get in touch with the manufacturer. For all brands, and particularly those that don’t have a field force, they act as a conduit to support the engagement that retailers are looking for. They talk about the big issues that confront the convenience channel, and bring in the manufacturers that are market leaders to advise. They play a significant role in helping to raise standards in the product categories that are covered by regulatory restrictions. They engage with leading manufacturers to ensure that the best advice can be shared and boast the highest retailer engagement levels in the market.
A key difference in the way Newtrade provides information to retailers is in the skill of its team to understand trade press releases and press further. They break down brand owners’ messages and contextualise the information for retailers. When retailers want more information, they phone Newtrade because it is the trusted voice in the industry.
Chris Dillion, editor (insight), adds: “We have created a community of retailers that brand owners and suppliers can invest in confidently, knowing they will benefit from the engagement. Suppliers that work with us will see their message fly.”