Nick Shanagher, Managing Director of Newtrade, today announced that Jessica Salisbury-Fielder will join the company as Head of Marketing on 1 August. Salisbury was previously Director, Corporate Marketing Solutions and Digital at Meredith Corporation in New York.
Newtrade is a leading provider of trade information and advice to independent retailers in the UK convenience channel. It helps its audience drive success by connecting big brands to sales growth opportunities.
“Jessica brings with her more than 10 years’ experience of marketing success across digital, print and events. We are delighted to have her join us,” said Shanagher. “Her talent and expertise will be an important addition as we offer clients even more creative marketing solutions.”
Jessica adds, “I look forward to helping Newtrade capitalise on its leadership position in the marketplace. Coupling that success with our ability to develop new, on- and off-line opportunities for our clients is where we’ll excel.”
Salisbury-Fielder joins Newtrade after her work at Meredith, where she created compelling content and digital-forward programs for its top 50 accounts. Throughout her career she’s led the strategy and development of multi-platform marketing programmes and spearheaded cross-functional projects to deliver customised activity. Previously, she was Associate Director, Integrated Marketing at the Wall Street Journal, and Senior Manager, Integrated Marketing at WIRED.