Shortcast series 2 Episode 3

 In Shortcast Series 2

In episode three of our second shortcast series, Priyanka Jethwa take us through the impact and most recent trends emerging from the tobacco sector 5 months on from the menthol ban being introduced. There are some interesting insights coming from retailers who have seen an uptake in sales of vapes and heated tobacco products as a result of the ban, but what more can be done by suppliers to help independent stores capitalise on these new behaviours and shopper patterns? Are there further opportunities for suppliers to provide displays and help with instore marketing?

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