Shortcast series 2 Episode 6

 In Shortcast Series 2

In the final episode of our second shortcast series, Head of Events, Samantha Gunston, takes us through some of the key insights she has discovered on her road trip up to Scotland as part of the IAA: Academy in Action mentoring programme. Sam was lucky enough to spend time with a number of independent retailers across the UK and discovered some important trends store owners have been experiencing throughout the Coronavirus pandemic. Trends such as how retailers are diversifying to retain and attract new customers and how they are also choosing to reinvest back into their shops to expand stock rooms, improve security and refit their stores. Sam also gives clear insight, following the conversations she’s been having directly with store owners, into what expectations they have of suppliers at the moment, and what sort of support they would be looking for in the coming months.

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