In episode three of our second shortcast series, Priyanka Jethwa take us through the impact and most recent trends emerging from the tobacco sector 5 months on from the menthol ban being introduced. There are some interesting insights coming from retailers who have seen an uptake in sales of vapes and heated tobacco products as a result of the ban, but what more can be done by suppliers to help independent stores capitalise on these new behaviours and shopper patterns?