What we do
How can suppliers help retailers understand the impact new products can make in store, and capture data that proves how a well-ranged category can drive sales?
Our in-store projects have seen us help suppliers and leading retailers across the country work closely together to relay ranges that prove how important category management is to sales and profits; and with brand teams to measure the impact of new products on shelf in convenience stores.
A trial that looked at pricing and positioning in-store saw sales of two Nutella products become a biscuit category leader in two stores, accounting for 38% of biscuit category sales, creating a story that we pushed out through Newtrade titles and helped provide the Nutella brand team with evidence they could present to other retailers.
A six-week trial of a new gantry from British American Tobacco resulted in a sales uplift across the vape category in three stores and helped give the BAT team a showcase for their display solutions to the wider retail market.
A project across two shops with CCEP showed how the Costa RTD range helped deliver a total sales uplift to the soft drink category of up to 27% – as well as an RTD coffee sales uplift of 105% and 219% in two stores.
The Better Retailing Podcast allows our retail audience to hear directly – and in-depth – from retailers, every month. Our three retailer co-hosts help break down the biggest stories and retail comings-and-goings of the day.
The Podcast provides suppliers with the ideal platform to get their brand or initiative in front of our growing audience. With sponsorship opportunities ranging from host-led ad reads to logos on the main podcast artwork, through to having a spokesperson on to talk about key issues and push the latest innovation from your brands, it’s an ideal opportunity to tap into the growing podcast platform.
Rapidly building up a loyal listenership, the Podcast is an ideal platform to reach retailers who want to hear more in-depth content from supplier partners.
Listen, download and subscribe from your favourite podcast provider: https://pod.link/1753941929
Do you need to get your new product in the hands – and on the shelves – of convenience retailers. We can reach hundreds of retailers to give you a raft of stores who will opt-in to trialing your product; we then capture data, feedback and testimonials to provide you with success stories that can be used to create real-world examples of how the product can drive sales success across the channel.
Three times a year, we produce our Retail Sentiment Tracker report, in which we ask 200 retailers their views on the channel, how positive they feel about sales and profits, suppliers and wholesale partners, and the key issues of the day.
These reports are ideal to help guide suppliers in their decision-making process and identify threats and opportunities to their strategies going forward.
This network of retailers provides us with the ideal platform to help suppliers ask important and timely questions on their behalf. We can either facilitate full surveys of large groups of retailers or ask groups of 2 or 3 questions as part of our regular Retail Sentiment surveys.
With both, we can create full reports – either for internal use, or to push more widely to promote a cause or endeavour under your own name. Whether it’s Sustainability or DEI; price-marking or your wholesale strategy; your website or your latest launch; we have the solutions that can help get you a thorough report and recommendations to move forward.
Sales data tells only half the story. The other half is around the why. Understanding why a product didn’t succeed; why distribution was lower in one area than another; what retailers need help with to grow a certain category; what changes they will make next year that could affect your products.
Similarly, helping to push your messages out to a group of retailers to get direct feedback, and using Newtrade print and digital platforms to showcase those discussions to a wider audience can also be extremely helpful.
To get more in-depth thoughts around these topics, we link suppliers with a group of retailers – with a specific fascia, demographic or location focus if needed – to take part in roundtables that can deliver direct insight to the benefit of the whole channel, and the supplier in question.
