Stefan Appleby

Head of Retail Engagement

My role at Newtrade involves understanding, analysing and reporting on the sales and sentiment data that underpins the success of convenience stores and the suppliers that support them. In a 20+ year career writing and creating content that links brands and retailers I am privileged to have built strong relationships and friendships with both by understanding their wants and needs to help drive the fun and fast FMCG channel forward.