In-Store Activations
Our in-store projects bring leading suppliers and retailers together to demonstrate how effective category advice and NPD activation can grow sales.
Why: Retailers listen to their peers, and our in-store projects will deliver engaging sales- based case studies that prove that your ranging advice really works. We’ll share the results with our audience of over 40,000 independent retailers, giving you maximum ROI.
Perfect for: NPD, thought-leadership, engagement, brand awareness, category guidance & education.
Retail Sentiment Reports
Our Retail Sentiment Tracker helps us – and you – keep our finger on the pulse of the independent convenience channel. Every four months, 200 retailers share their views around key issues, including how positive they feel about sales and profits now and in the future and what they want from their supplier and wholesale partners.
Stay ahead and identify threats and opportunities to your strategy – sign up to receive our Retail Sentiment Trackers:
Better Retailing Podcast
Co-hosted by leading retailers, the Better Retailing Podcast gives our retail audience direct and in-depth insights into the biggest stories and trends in retail, straight from the shop floor.
Engagement: 1,000+ listeners
Why: Share your latest initiatives with a highly-engaged audience in an authentic retailer-led environment.
Perfect for: Thought-leadership, brand awareness, corporate profiling.
Product Sampling Campaigns
Product sampling campaigns are a highly effective way to demonstrate why retailers should stock your latest product, and our unrivalled network of engaged store owners means we can provide you with a raft of stores who want to trial yours.
Why: Get your new product on the shelves of convenience stores and gain invaluable insights to create real-world examples of how your product or range can grow sales across the channel.
Perfect for: NPD; brand awareness, increasing product penetration into the channel to drive listings
Bespoke Quantitative Research
Our database of more than 18,000 engaged independent retailers and 4000 wholesalers means we are perfectly placed to create, and deliver, a bespoke research project for you – giving you the insights you need via an in-depth and shareable report.
Why: Gain invaluable insights and feedback to support your sales story and develop your strategies in the channel. Take the results internally or disseminate to our wider audience of over 40,000 independent retailers and 5,000 wholesale decision makers.
Perfect for: Corporate strategies and research initiatives.
Roundtables
Our roundtables bring together suppliers and a select group of retailers to take a deep dive into important and timely topics, including NPD strategies and legislation. Roundtables can be physical or virtual (i.e a webinar or video discussion via zoom).
Why: Gather in-depth thoughts and feedback from a group of engaged retailers, that can help you push your messages to our wider audience, build your retailer network and discover new opportunities within the channel.
Perfect for: Corporate profiling & thought-leadership, NPD, corporate initiatives, education.
