In-depth store trials – Newtrade Media

In-depth store trials

A new way to learn about retailer buying patterns, trends and perceptions while connecting engaged store owners with you and your brands.

Test your new products and display materials in independent convenience stores and get your offer right before rolling out to the wider market.

Suppliers can request the type of store they would like to work with, as well as the region and shop demographics. Newtrade Insight then finds matching store owners, who are eager to work with you, and facilitates an effective trial.

At the end, suppliers receive a report and case studies that they can use to shout about their success.

Who is this for?

  • Suppliers launching new products or display materials in the convenience sector and are looking to get it right
  • Brands that are looking to raise their profile with specific symbol groups or wholesalers by proving success within their retail partners' stores
  • Companies that are looking to grow their distribution

What do our customers think?

Tom Hargreave

On behalf of my client Scandinavian Tobacco Group, we teamed up with the Newtrade Insight team to get an up to date view on how independent retailers view the cigar category.

We worked closely with Chris and the team to determine the right questions to ask them, and in little over one month, we received responses back from well over one hundred retailers.

The findings were then presented back to us in a clear and concise way to highlight some clear opportunities and areas of focus, which in turn have impacted on, not just our trade communications strategy, but also what our sales force talk about on their store visits. All in all, it’s a very simple way to find out tangible insights to help drive sales in this channel. - Tom Hargreaves, TH Publishing Services

display unit
display unit
display unit

Pernod Ricard UK asked Newtrade Insight to trial its new free-standing display units in 10 independent convenience stores

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