Newtrade Insight – Newtrade Media

Newtrade Insight

Through Newtrade Insight we will provide you with a platform that gives you a better understanding of independent news and convenience stores. You can obtain a strong understanding of retailers’ behaviours and preferences; how they react to new product launches and where they feel like they could benefit from support, along with other questions you have. With this industry being fast paced and quick to adapt, Newtrade Insight is a platform you can use to gain a deeper understanding of the intricacies of the independent retail market.


years experience of supporting independent retailers


retailers have paid for Newtrade Media market insight in the past year


of retailers say they are more likely to work with a supplier who can provide category data and insight

We are able to tap into the largest sample size of engaged retailers in the market, providing validity to our research and ensuring our reports are statistically robust. Our journalists speak to more convenience retailers than any other trade title each week. Newtrade Insight brings knowledge and relationships together in a way suppliers can benefit from.

Research results available within just 8 weeks


Find out what retailers think of the categories you operate in and the products you offer. Through our market-robust research, you can learn about the challenges retailers face and the opportunities you can help them with. This can then be promoted through our market leading titles, RN and Retail Express, or kept confidential for you to use to make strategic business decisions.

Tom Hargreave

On behalf of my client Scandinavian Tobacco Group, we teamed up with Newtrade Insight to get an up to date view on how independent retailers view the cigar category.

In a little over one month we received the target number of responses back, which were then presented to us in a clear and concise way to highlight some opportunities and areas of focus. It’s a very simple way to find out tangible insights. - Tom Hargreaves, TH Publishing Services


Test your new products and display materials in independent convenience stores and get your offer right before rolling out to the wider market. Suppliers can request the type of store they would like to work with, as well as the region and shop demographics. Newtrade Insight then finds matching store owners, who are eager to work with you, and facilitates an effective trial. At the end you receive a report rounding up key lessons.

Test new launches and ideas in the real world over 12 weeks

We have worked with Newtrade Media for a number of years now for two reasons. Firstly is the strong relationships that they directly have with retailers that we can use to uncover insight, true pertinent to the categories in which we operate. But secondly is their ability to scale our brand messages back to the trade at pace.
- Mark Herbert, Business unit controller, Pernod Ricard UK


Building an engaged advocacy group of leading retailers is a great way to get honest, confidential feedback. However, too many panels in the industry use the same few brilliant retailers. Work with Newtrade Insight to build a diverse and representative retailer panel and collaborate with established and up-and-coming retail leaders.

Stuart Greenfield

As a result of partnering with Newtrade Insight, we’ve been able to communicate the benefits of facial recognition directly to the convenience sector
- Stuart Greenfield, PR and communications manager, Facewatch


As well as bespoke services, Newtrade Insight is producing regular market reports to help suppliers better meet the needs of independent retailers. Find our latest reports here.

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