Through Newtrade Insight we will provide you with a platform that gives you a better understanding of independent news and convenience stores. You can obtain a strong understanding of retailers’ behaviours and preferences; how they react to new product launches and where they feel like they could benefit from support, along with other questions you have. With this industry being fast paced and quick to adapt, Newtrade Insight is a platform you can use to gain a deeper understanding of the intricacies of the independent retail market.
We are able to tap into the largest sample size of engaged retailers in the market, providing validity to our research and ensuring our reports are statistically robust. Our journalists speak to more convenience retailers than any other trade title each week. Newtrade Insight brings knowledge and relationships together in a way suppliers can benefit from.
Research results available within just 8 weeks
Find out what retailers think of the categories you operate in and the products you offer. Through our market-robust research, you can learn about the challenges retailers face and the opportunities you can help them with. This can then be promoted through our market leading titles, RN and Retail Express, or kept confidential for you to use to make strategic business decisions.
Test your new products and display materials in independent convenience stores and get your offer right before rolling out to the wider market. Suppliers can request the type of store they would like to work with, as well as the region and shop demographics. Newtrade Insight then finds matching store owners, who are eager to work with you, and facilitates an effective trial. At the end you receive a report rounding up key lessons.
Test new launches and ideas in the real world over 12 weeks
Building an engaged advocacy group of leading retailers is a great way to get honest, confidential feedback. However, too many panels in the industry use the same few brilliant retailers. Work with Newtrade Insight to build a diverse and representative retailer panel and collaborate with established and up-and-coming retail leaders.
As well as bespoke services, Newtrade Insight is producing regular market reports to help suppliers better meet the needs of independent retailers. Find our latest reports here.