What we do best

Continuing the tradition Goulder started, our team of 11 journalists tirelessly research, write and edit the articles and guides retailers and wholesalers turn to keep their edge. The same journalists are trusted by the UK’s top suppliers to deliver brand messages accurately, engagingly and on time.

Although suppliers have been using RN to create awareness since the first issue, standards of advertising have changed dramatically over the years. Looking back through old editions we see an ad barking “Sit down NOW and write us for terms,” and another declaring “If you cannot get it, it’s your own fault”. This subtle-as-a-sledge-hammer approach simply doesn’t work today. Thankfully, we know what does.

The modern world of retail is very different to the one Goulder knew—hunched over his typewriter composing articles by lamplight—but the values he embodied inform all our work. Combined with 21st-century marketing panache, we put them into practice every day. So now we look to the future. What can you expect from a partnership with Newtrade Media? The opportunity to make a splash with your next campaign, definitely. But also, vitally, to keep local shops and communities flourishing for many years to come.