As exclusive media partner, Newtrade Media benefits from their ideas and inspiration, and is able to share their forward-thinking plans with convenience retailers and suppliers that want to help them. 

This report is a look at how this elite group is investing as lockdown restrictions lift. IROF members are bonded by their commitment to quality fresh food in convenience, but sustainability, staff wellbeing and investing in store technology are also high on their agendas this year.


of members plan to increase staff wages this year


plan to invest in improving in-store experience


report a lack of interest from customers concerning sustainability

Key questions answered:

  • What are the top three FMCG categories for IROF members?
  • What do suppliers need to do to engage with the top store owners in the country?
  • How are retailers investing in fresh food as lockdown lifts?
  • What are the biggest challenges in sustainability?
  • How are IROF members supporting their team?
  • How can suppliers help retailers run profitable delivery services?