This newly created role will see Stefan lead Newtrade Media’s insight and retail engagement strategy, delivering market-leading research and in-store and in-depot initiatives to provide suppliers, wholesalers and retailers with in-depth insights that will help inform their business decisions, as well as looking to develop new avenues of collaboration with, and for, independent convenience retailers.

Parin Gohil, Newtrade Media’s Managing Director, said: “We are delighted to have Stefan on the team. His industry knowledge and trade communications expertise, combined with the retailer and supplier relationships he holds, will help elevate our insight offering, delivering real value for our customers – and ultimately driving the independent convenience channel forward.”

Stefan joins Newtrade Media following five years in PR and communications, where he helped deliver retail engagement strategies for leading FMCG suppliers, including SBF GB&I’s ‘Win The Weekend’ campaign and the ongoing celebration of Cadbury’s 200th anniversary for Mondelez International.

Stefan stated: “I’m passionate about helping retailers develop, driving sales and improving the perception of the channel. The role of Head of Retail Engagement will enable me to do this – uniting brands and retailers for the benefit of both. It’s fair to say that I’m very excited to get going and deliver brilliant strategies to drive sector growth.”